Creative Direction

Brand & creative content agency (Washington, DC)

PROJECT:
culture communication

Analyze post-merger culture & capture in digital content

Challenge + Questions

Who is the new Workhorse, post-merger with Decent Workshop? 
How might we authentically communicate who we are via digital visual content?

Results

Presented audit of company culture
Developed 3 month, week-by-week social media plan
Planned & executed two internal 6-person studio shoots
Established 150+ photo content database
Select team portraits here


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CLIENT:
US DEPT OF HEALTH & HUMAN SERVICES (HHS)

 

Office of the 19th Surgeon General Dr. Vivek Murthy

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PROJECT:

 

DIGITAL MESSAGING

Reported directly to Surgeon General's IDEO Design Director

Challenge + Question

How might we convey the Surgeon General's 2017 public health priorities in ways that resonate with and convict the American public?

Results

Built social media posts for platforms spanning 225K+ reach (published tweet)
Reimagined SurgeonGeneral.Gov & USPHS.gov according to newly established design vision
Designed logo & defined brand for HHS Innovation Internship Program


passion project

An editorial journal reflecting 4 months of transformative Scandinavia living

  -  Conceptualized as a tasting menu

  -  Original photo, design, vector illustration, lettering, writing

  -  Designed for print as an archival grade magazine