Hi, Vicky here. I'm a strategist & editor by day, poet & producer by night. Brooklyn based, with roots in Dallas & Shanghai.
Stay in touch:
vickygu30 [at] gmail.com
Newsletter • LinkedIn • @granola.cool
Hi, Vicky here. I'm a strategist & editor by day, poet & producer by night. Brooklyn based, with roots in Dallas & Shanghai.
Stay in touch:
Newsletter • LinkedIn • @granola.cool
Starting with the work-work—I run my independent brand consulting practice Skin Contact Studio. This looks like partnering with:
• Founders & marketing execs to sharpen brand & content strategy
• Designers & producers to bring it to life with locked & loaded ops
• Sales & product teams to infuse it into org culture & processes
• Studio & agency directors to win more client business with deeper partnerships
My experience spans the Fortune 500 to Michelin teams, the U.S. Health & Human Services to IDEO. Also startups and really wonderful indie creative studios. I most recently led the brand team at NewtonX, a $32M Series B B2B research company trusted by The NYT, Google, and Ogilvy. Here I'm proud of adopting The Office into a meme series for corporate researchers (yes, the Michael Scott version).
Like public parks, I aim to leave companies more lush than I found them. Don't weed out the wild growth; first look closer.
In 2018 I founded Currant, my food media publication-meets-Discord. Harvard's Nieman Journalism Lab and Intuit Mailchimp featured us! Proud of attracting a team aligned on working principles and ever ready to experiment. We sunset it ~2023 and now I spend my weekends trying to not look at media and aerating compost at Red Hook Farms.
At night All the time I write poetry and work on my art practice. Lately drawn to Chinese calligraphy and printmaking, distributed through zines. My art explores if there is love after death. (Of course silly.) (Many thanks to Marco at Espacio Pino Suárez and Todd at Gowanus Print Lab.)
I studied Finance and International Business at Georgetown University. I have an older sister and I love mung bean slushies.
Thanks for stopping by / 谢谢您的光临! If you'd like to stay in touch, the best way is to join my newsletter.
