Writing

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BRAND, CONTENT, & STRATEGY

• What good narrative strategy looks like
• Keep brands weird: The research framework for divergent content
• Boosting creative strategy with Figjam & Miro
• How content is org design and culture
• Figjam's for strategy, not just design (with Winston Ford)

INDEPENDENT CONSULTING

• Vicky's Field Notes: 2024
• Vicky's Field Notes: 2022-2023
  
• Vicky's Field Notes: 2021
• On entrepreneurship & starting a food media collective, Intuit Mailchimp
• How to work with Vicky 

CULTURAL CRITIQUE

• The Business of Changing Taste — Foreign National’s Erik Bruner-Yang, MAEKAN

• Lucas Sin Redefines the Chef, Currant
• Mayukh Sen's New Food Media Playbook, Currant
• A personal essay on Chinatown during Covid :'), The Counter

FRIENDS WHO TALK ABOUT...

• Taylor Swift (Anna Wilhelm)

• Being virtual friends (Charis Poon, Eugene Kan)
• The messy unscalability of community (Jess Waal)
• The aesthetics of tech (Kelly Pendergrast, Kyle Paolette, Behzod Sirjani)

VISUAL POEMS

• old dreams making way for new

• love lost, mercy won
• soft serve is self respect

© 2025 Vicky Gu