Written by: Vicky
Originally published on The Content Technologist on June 1, 2023, as “Keep brands weird: The research framework for exceptional data-driven content.” Content strategy is a dance. It takes artful maneuvering to charm humans with …
June 20, 2023
Originally published on The Content Technologist on March 16, 2023, as “Why content strategists should add visual concepting software to their toolkits.” ChatGPT and its generative friends may look shiny, but don't forget about …
May 4, 2023
New photo poem today on the extreme sport of finding love in the city. Starting with a palate cleanser: an excerpt from Joy Harjo's "The Path to the Milky Way Leads Through Los Angeles": …
December 28, 2022
Hi friends, I'll always be a little too raw from my days in consumer marketing and throwing absolutely necessary superfluous glitter all over the photo studio during holiday gift guide season. All supporting a …
November 29, 2022
Hi, friends. Today we're talking Taylor Swift. I'm thrilllled to welcome Cincinnati-based strategy director and consultant Anna Wilhelm for a chat and chew on what Taylor does better than most consumer brands out there, …
November 15, 2022
Hi, friends. Today you're meeting friends, Eugene and Charis (!!), making their debut through the latest edition of friends who talk. Today's piece isn't short but I figure the interested ones will make their …
August 30, 2022
Let's start with marketing. It's the most visible medium for narrative strategy — that amorphous, curious, invisible energy that causes companies to rise and fall. Most marketing is bad. Or if not bad, mediocre …
June 22, 2022
Today's visual poem: another to file away into the loose canon formed by the strange medical condition that is ‘young, hot, and single in new york city,’ as put by an ex coworker. Symptoms: …
June 13, 2022
What do you do when you have people you love who live 3,000 miles away? You go see them. You receive their love and wonder at the grace to know it. You indulge in …
June 6, 2022
"An adventure time was, if you calmed yourself to its receipt." —Adam Haslett, Union Atlantic Hi, friends. The world and our hearts are still at war and it shows no signs of ceasing. Madness. …
April 4, 2022
© 2025 Vicky Gu
