Written by: Vicky
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What Taylor Swift reveals about anti-bland brand strategy

Hi, friends. Today we're talking Taylor Swift. I'm thrilllled to welcome Cincinnati-based strategy director and consultant Anna Wilhelm for a chat and chew on what Taylor does better than most consumer brands out there, …
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By Vicky
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November 15, 2022
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Where We Virtually Begin

Hi, friends. Today you're meeting friends, Eugene and Charis (!!), making their debut through the latest edition of friends who talk. Today's piece isn't short but I figure the interested ones will make their …
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By Vicky
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August 30, 2022
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What good narrative strategy looks like

Let's start with marketing. It's the most visible medium for narrative strategy — that amorphous, curious, invisible energy that causes companies to rise and fall. Most marketing is bad. Or if not bad, mediocre …
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By Vicky
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June 22, 2022
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love in the time of ambition

Today's visual poem: another to file away into the loose canon formed by the strange medical condition that is ‘young, hot, and single in new york city,’ as put by an ex coworker. Symptoms: …
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By Vicky
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June 13, 2022
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love on the west

What do you do when you have people you love who live 3,000 miles away? You go see them. You receive their love and wonder at the grace to know it. You indulge in …
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By Vicky
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June 6, 2022
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love is…?

"An adventure time was, if you calmed yourself to its receipt." —Adam Haslett, Union Atlantic Hi, friends. The world and our hearts are still at war and it shows no signs of ceasing. Madness. …
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By Vicky
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April 4, 2022
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The Messy, Unscalable Intimacy of Community

Hi friends, Hello world. What words do we have left to greet the world? What is civic responsibility in the face of attack? What is collective organizing in the face of despair and disparity? …
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By Vicky
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March 1, 2022
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The Aesthetics of Tech

Introducing friends who talk about…: an editorial series where I invite friends from all corners of the world to spontaneously muse on topics we have edgy thoughts on. (Like a culture podcast but the …
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By Vicky
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January 25, 2022
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Field Notes: 2021

I almost didn't write this recap. Year two of independent consulting during year two of a global pandemic didn't feel worth publicizing. (Are there not far more impressive and devastating things that demand our …
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By Vicky
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November 30, 2021
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old dreams making way for new

Sharing a little illustrated photo poem: the fruit of a transitional season between work and homes, inspired by Weiwei Hsu's comic log So.. Where's Home?. Subscribe to my newsletter for the full experience, featuring …
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By Vicky
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October 12, 2021

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