Table of Contents Intro: Stay BuoyantThe Soft Skills Beneath the Soft Skills (ft. Anna Wilhelm)The Art of Going Off-Script (ft. Eugene Kan, Charis Poon) Interested in monthlyish notes on strategy & my independent creative …

In 2021 I made old dreams making way for new and it was the most popular thing I published all year. Old friends wrote in. Strangers shared it on the twtter. Today in 2024, a little …

The market's been bleeding. Product building and GTM thinking need defibrillation. Retooling process is the way to resurrection! sounds like a delusion but there's truth to it and today I'm joined by Winston Ford, our Senior Product …

Reflections on work and art from Vicky Gu, editor and poet based in Brooklyn.

Originally published on The Content Technologist on September 21, 2023. Whether you know it or not, your next big campaign hinges on the technical concepts behind culture-making: organizational design. Applied to content strategy, organizational …

Hi - I’m excited to be working together. I outline my working principles on my homepage, and here’s a guide to give context on my values, strengths, and growth areas. (First discovered via Julia …

Originally published on The Content Technologist on June 1, 2023, as “Keep brands weird: The research framework for exceptional data-driven content.” Content strategy is a dance. It takes artful maneuvering to charm humans with …

Originally published on The Content Technologist on March 16, 2023, as “Why content strategists should add visual concepting software to their toolkits.”  ChatGPT and its generative friends may look shiny, but don't forget about …

New photo poem today on the extreme sport of finding love in the city. Starting with a palate cleanser: an excerpt from Joy Harjo's "The Path to the Milky Way Leads Through Los Angeles": …

Hi friends, I'll always be a little too raw from my days in consumer marketing and throwing absolutely necessary superfluous glitter all over the photo studio during holiday gift guide season. All supporting a …