Written by: Vicky
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How to talk to GPT

While it’s true LLMs have changed how I work, it feels incomplete to call them indispensable to my workflow. My brain is no less tired at the end of the day. Humans can’t use server overloaded as an …
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By Vicky
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March 19, 2025
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Internal Memo: Rainbow Dumpster Fire Retires

From: Department of Strategic LeadershipDate: Effective Immediately Summary:Due to recent incidents, management would like to remind employees that power abuse, sexual harassment, discrimination, infancy, cynicism, positivity, or misconduct of any kind will not be tolerated. Any …
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By Vicky
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March 10, 2025
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Vicky’s Field Notes: 2024

Table of Contents Intro: Stay BuoyantThe Soft Skills Beneath the Soft Skills (ft. Anna Wilhelm)The Art of Going Off-Script (ft. Eugene Kan, Charis Poon) Interested in monthlyish notes on strategy & my independent creative …
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By Vicky
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January 9, 2025
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soft serve is self respect

In 2021 I made old dreams making way for new and it was the most popular thing I published all year. Old friends wrote in. Strangers shared it on the twtter. Today in 2024, a little …
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By Vicky
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April 24, 2024
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Figjam’s for strategy, not just design

The market's been bleeding. Product building and GTM thinking need defibrillation. Retooling process is the way to resurrection! sounds like a delusion but there's truth to it and today I'm joined by Winston Ford, our Senior Product …
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By Vicky
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April 9, 2024
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Vicky’s Field Notes: 2022-2023

Reflections on work and art from Vicky Gu, editor and poet based in Brooklyn.
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By Vicky
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January 29, 2024
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How content excels with creative organizational design

Originally published on The Content Technologist on September 21, 2023. Whether you know it or not, your next big campaign hinges on the technical concepts behind culture-making: organizational design. Applied to content strategy, organizational …
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By Vicky
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October 10, 2023
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How to work with Vicky

Hi - I’m excited to be working together. I outline my working principles on my homepage, and here’s a guide to give context on my values, strengths, and growth areas. (First discovered via Julia …
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By Vicky
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August 2, 2023
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Keep brands weird: The research framework for divergent content

Originally published on The Content Technologist on June 1, 2023, as “Keep brands weird: The research framework for exceptional data-driven content.” Content strategy is a dance. It takes artful maneuvering to charm humans with …
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By Vicky
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June 20, 2023
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How to boost creative strategy with visual concepting tools

Originally published on The Content Technologist on March 16, 2023, as “Why content strategists should add visual concepting software to their toolkits.”  ChatGPT and its generative friends may look shiny, but don't forget about …
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By Vicky
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May 4, 2023

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